Research and Development

Innovation in Marketing

People Electrical Appliance Group is active in exploring new ways of marketing management. It plays a bold role in launching new procedures of modern marketing. The marketing system has been established by the group, with corporate marketing management units as the "point", logistics and distribution center as the "line", and over 2,300 sales companies distributed across China as the "plane". Therefore, the group has implemented the uniform, integrated marketing management pattern characteristic of "point, line, and plane", laying a solid foundation for market expansion and development. While expanding market share, People Electrical Appliance Group pays attention to the unity of "product, quality, price, image, service, propaganda", boosting the closely associated scale advantage in marketing and improving core competitiveness. People Electrical Appliance Group advocates the business concept of "business operation in good faith, standardized management" and "market other than interest; quality other than quantity; customer other than image" among its over 13,000 sales personnel spread across China. It has also improved the 24-hour after-service system, bringing about the featured marketing service pattern.

Leading Science And Technology

The postdoctoral workstation of People Electrical Appliance Group targets at research and development of high- and new-tech products and topics to fill the blank in China and take a lead in the world. This marks the further breakthrough of People Electrical Appliance Group in talents recruitment and scientific research. The research program Key Technology and Application for the Testing, Simulation, and Control of Air Medium Arc by People Electrical Appliance Group in association with Hebei University of Technology and Xi'an Jiaotong University received the Second Prize for Scientific and Technological Progress in China. Research programs undertaken by the postdoctoral workstation including Study on Data Communication Technology of Intelligent Electrical Appliance and Research on Intelligent Release of Circuit Breaker have been listed in the key research programs of the national 10th Five-Year Plan, extending vigorous theoretical and technological support to the enterprise development.

People Electrical Appliance is recruiting talented professionals from various fields. It has established strategic partnership with more than 30 higher learning institutions and research institutions around the world, arousing the tide of technological revolution in the enterprise.

Equipment and Facilities